Interview with Rebecca Homkes

In this exclusive Qeep Interview with Rebecca Homkes we talk about her article in Harvard Business Review.


Everybody knows that strategy execution is central for a company to reach its goals. Here you can read about what it takes and what disciplines the leadership should master.
The insight that Rebecca Homkes brings forward concerns how the interaction between alignment, activity, coordination and adaption to change should be handled for successful strategic execution.

The article is written in cooperation with Charles and Donald Sull who over 9 years has interviewed more than 400 global leaders about strategic execution.

Among other things, the article challenges the myth that if something is implemented, then the execution comes naturally.