It is important to have the right strategy, but the ability to set ambitious goals and act on these is what separates the ones that succeed from the rest.
It takes ambitions to set high goals out of the comfort zone.
It takes courage to constantly challenge the previous way of doing things and to mobilize the necessary resources to change status quo.
It takes persistency to keep motivated and not to give up before the goal has been established.
The bottom line is that it’s about conducting business in a specific way and about taking on a certain mindset.